Mastering Sales Psychology: 5 Key Impulses to Drive Consumer Behavior (Unabridged Version)
How to Harness 5 Powerful Impulses for Effective Sales Strategies.
Learning on the Job
Around 1995, I was living in Indianapolis, IN, originally from mid and northern Michigan. In Michigan, there were no colleges nearby.
The closest place to buy nicer clothes than K-mart was almost 2 hours south, only painful country roads that traverse a bunch of tiny villages (45 MPH to about 10 MPH, tractors, etc.).
I couldn't take it anymore after the automobile companies moved their manufacturing plants to another country (lower labor costs).
The state was suffering. Enter Indianapolis, a bustling local economy with HIRING signs everywhere; they were so ubiquitous that you eventually stopped noticing them.